Brazil (BRA) vs. Canada (CAN) women - Pool 2 - Preliminary Phase #15441481

Volleyball World has joined forces with a betting company, 1xBet, in a five-year global sponsorship agreement. This groundbreaking collaboration, a first for the sport, will encompass both volleyball and beach volleyball events.

The partnership will see 1xBet fully leverage Volleyball World's digital platforms as well as branding featured throughout live events. It encompasses major volleyball tournaments such as the Volleyball Nations League (VNL), Volleyball World Championships and Club World Championships, as well as marquee beach volleyball events like the Beach Pro Tour (BPT) and the Beach Volleyball World Championships.

1xBet is set to benefit from the sport’s global appeal, enhancing its international exposure and brand visibility thanks to the worldwide popularity of volleyball.

Volleyball World CEO Finn Taylor commented: “This partnership represents volleyball’s first-ever global betting sponsorship and is a response to the sport's rising popularity. We are confident that 1xBet's global reach will assist us in connecting with new audiences, driving the commercial growth of volleyball and further promoting the sport.”

“This long-term agreement with Volleyball World is important to our global strategy to support sports. We share the organisation's desire to promote volleyball around the world and will do everything to support this idea. We are pleased to announce that 1xBet were presented for the first time as an official partner of the organisation at the start of the Volleyball Nations League on 14 May,” said the 1xBet company representative.